British Airways City Flyer is uniquely placed as a convenient option for short haul business flights. In the wake of Covid however, a large proportion of their business customers had decided to take their meetings online. In business, it pays to be there sets out to remind this audience of the irreplaceable benefit from meetings that take place face to face.
The personality led campaign brings to life the immeasurable benefit of bringing people closer together.
ACD Alastair Mill
DD Longbin Li
Design Lead Paolo Ciccarelli
Motion James Parkinson
