With the release of the new AJ11 Gradtitude sneaker, we launched "Gratitude to the Fam” - a content and activation campaign for the streetwear connoisseurs, Nike sneakerheads.
Design to reward Jordan fan loyalty and bring first time members to the brand, we granted exclusive adccess, dropped fresh content and shared elite knowledge ahead of the upcoming realise, all the while elvating Jordan’s connection with the streetwear community.
ECD Alastair Mills
DD Catalin Margarit
Design Precious Salazar, Nick Briz, Paolo Ciccarelli
Editor Alex Heffernon
