'Water baby forever' Celebrating 90 years young - features mixed ages and ethnicities celebrating their eternal love of the water. The brief was to reconnect the heart of the brand with the nonathletic love of the water. This international campaign was in the UK, France, Germany, USA, China, and Australia. The campaign involved - positioning, casting, photography, cinematography, campaign guidelines, print, in-store and digital.
ACD Franko Callanan
DD Benjmain Croft
Design Sacha de Boer, Dane Moffat, Paolo Ciccarelli
